I'm always looking for ways to bridge the gap between commodity and specialty coffee, but I didn't expect it to happen through a t shirt. You see, for the last few weeks I've been wearing a t shirt with my blog's logo on it. It's basically two abstract mountains with a much deeper meaning (which you can read about here!). I wasn't wearing it as a statement though, frankly it was just a sweet gift from my wife.
But here's the thing.
The amount (and depth!) of conversations I've had about specialty coffee because of that shirt have really surprised me. It usually starts with the simple question, "Hey, what does your shirt mean?", and all of a sudden a door into specialty coffee has been opened.
So I began to think to myself, "What if clothing could inspire conversation about specialty coffee?"
So I made some shirts. I'm really excited about these, and I think you will be too! You may have seen some sneak peeks on my Instagram and the blog over the last week or so, but I'm ready to show them all to you.
These shirts are all designed intentionally to inspire conversations about specialty coffee. You can read the description of each shirt to learn more about them, and start to imagine what kind of conversations you're going to have when you start wearing one!
The store is open today, and shirts are already shipping worldwide! If you have any questions, don’t hesitate to get a hold of me.