Seed To Sip - T-Shirt (Unisex)

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Seed To Sip - T-Shirt (Unisex)

25.00

Seed To Sip

Coffee travels an incredible journey along the value chain all the way from seed to sip. More than a brand mark, this logo encompasses a holistic approach to considering coffee. Continue reading below…

  • Screenprinted on a 4.3oz 100% combined and ringspun fine jersey cotton shirt

  • Unisex sizing (find your perfect fit using the sizing chart!)

  • Shoulder to shoulder taping, double-stitched sleeves and bottom hem

  • 100% made in the USA 🇺🇸

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Seed To Sip

The two triangles represent both the letters A and M, but combine to imitate the landscape of mountains, the terrain where coffee grows and flourishes. The negative space of the two triangles create a singluar inverted triangle to depict a pour over brewing method. In the two triangles coffee is represented from origin to cup. The rectangular line above the triangles plays into the terroir theme, representing the weather that coffee crops depend on to thrive. In the same way that water falls from the sky to feed coffee trees, the line also represents the water that is poured over the brewer to brew a fresh cup of coffee. When the logo is assembled combining the triangles with the line, an hourglass shape is revealed. Symbolic of the slow, patient work of manually brewing coffee, it excentuates the care that specialty coffee deserves.